Privacy Notice
Launch draft — review with qualified counsel before public production use.
Data used by the network
ADPulse may process account data, site and campaign configuration, approximate network/location information, browser/device information, ad request identifiers, viewability measurements, click events, conversion events, fraud signals and payment references.
Purposes
Data is used to deliver and measure advertising, prevent invalid traffic, operate billing and payouts, secure the service, support users and improve campaign performance.
Minimization
ADPulse should avoid collecting personal data not required for delivery, fraud prevention, attribution, payments or legal obligations. IP addresses are represented internally by a one-way hash in ad-event storage.
Publisher and advertiser duties
Customers must provide any notices and obtain any consent required for their own sites, apps and campaigns. Behavioral targeting should not be enabled without an appropriate consent framework.